Sleep tourism is gaining popularity as travelers prioritize rest and well-being. In response, luxury hotels worldwide now offer enhanced sleep experiences, shifting from traditional wellness retreats to specialized sleep-focused stays. Features include soundproof rooms, aromatherapy sprays, and personalized pillow menus, such as those offered at Calista Resort in Antalya and The Westin Grand in Frankfurt. In Los Angeles, Hotel Figueroa provides customized Pluto Pillow pillows, circadian lighting, and temperature-controlled Eight Sleep mattresses. Meanwhile, Zedwell Hotel in London removes distractions entirely to promote deep rest.
This movement reflects a broader societal need, particularly after the COVID-19 pandemic, which negatively affected sleep patterns. Hotels like Park Hyatt in New York and Chicago have introduced smart beds through Bryte Sleep Suites, using AI to adjust pressure points and track sleep insights. Sleep-focused retreats also address mental stress. At resorts like Anantara and Six Senses, guests receive treatments from sleep experts and follow multi-night programs guided by Sleep Doctors. As luxury travel redefines itself, restful sleep has become a valuable offering. The sleep tourism trend highlights a growing demand for deeper relaxation and recovery while traveling.