Williams Sonoma has launched its 2025 Tools for Change campaign in partnership with No Kid Hungry, a national initiative aimed at ending childhood hunger in the United States. The annual program features a new collection of limited-edition kitchen products, including spatulas and oven mitt sets, designed by well-known chefs, celebrities, and digital creators. A portion of proceeds from each sale will support No Kid Hungry, with every dollar helping provide up to 10 meals for children in need. Felix Carbullido, President of Williams Sonoma, stated, “Thanks to the support of our customers and the generosity of our partners, our Tools for Change annual campaign has raised millions of dollars to help feed children in need.” The collection is now available online and in all retail locations while supplies last. This year’s campaign also invites customers to vote in the “spatdown” contest, with Williams Sonoma donating $5,000 in honor of the winning spatula design.
Founded in 1956, Williams Sonoma is a specialty retailer offering high-quality kitchen and home products, cooking classes, and an engaging in-store and online experience. Through its ongoing collaboration with No Kid Hungry, the company continues to make a meaningful impact. “From Williams Sonoma’s leadership and its customers who have made these products staples in their kitchens, to the celebrity designers that support this cause each year, all have played a role in ensuring kids have access to the food they need and the future they deserve,” said Billy Shore, Founder and Executive Chair of Share Our Strength, the organization behind No Kid Hungry.